Everything has its face value in 2020, and so does your website! It propagates the need to design the site well and create a brand image, ever so powerful that it improves the customer experience. The design is one of the critical factors to boast an augmented sales approach and win the desired number game!
An absence of a modern design often leads to a failed online presence while resulting in losing the potential and existing customers. Search engines tend to reflect the target audience’s needs and preferences; hence, you might even succumb to penalization if the platform succumbs to a subpar experience.
If the viewers do not like what they view and experience, they can immediately leave the site. Hence, website design is a crucial deterring factor that enhances customer experience and increases their loyalty.
Let us explore the reasons why you need to redesign the website and improve the customer experience.
Convince visitors to explore an engaging web page
All you have is eight mere seconds to capture the attention, and once it is gone, it is almost a won battle lost. If the visitors witness an unappealing website which is not user friendly or cannot be easy to navigate, the website might incur a high bounce rate. So, how to make the first eight crucial seconds count?
- Make use of a de-cluttered layout by prioritizing the brand’s value at the forefront.
- Include visual images with extremely bold typography and suitable photographs to be viewed both on desktop and mobile devices.
- Pay close adherence to the colors you choose, as each has a distinct psychological impact.
Guide visitors to look for what they are searching for
Help your customers revive their experience online by helping them to find what they are looking for online. Customers tend to play high importance on usability, and there are varied factors that you need to consider, with the most crucial being navigation. The navigation is how the customers can browse and explore the website. Hence, it needs to be a seamless, effortless, and intuitive affair. The moment a user feels displeased, you should know that you lost him/her.
Hence, the primary key here is to offer clarity while visitors explore your site. With improved transparency, they should understand how the platform is organized and the links that need to be followed.
Make your online website accessible on the go
The last few decades have witnessed a significant rise in mobile traffic, and the trend is soaring with each passing day. Hence, you cannot afford to ignore the mobile browsing experience. Therefore, responsive web design deserves to be your priority that will play a crucial part in measuring and judging the platform’s knowledge.
- You need to optimize images online to maximize the load speed while minimizing the wait time
- Disable the auto-play option for the multimedia elements
- Include white space in the overall design that will help to speed up the load time
Today, website design is a lot more than just the visual analysis of online websites; instead, it is about nurturing visitors’ online user experience through strategic and seamless design integration.
Hence, if your online business is not meeting the required expectations, you need to redefine your website design to transform the customer experience and boost online sales and marketing.